We worked on the presentation and establishment of the French streaming platform on Instagram, through an organic and paid media plan. The project, which has now been active for over three years, is an example of the smooth functioning and communication between these two ways of navigating the world of social media, always keeping up with the latest music and niche news we represent, bringing relevant content, and sponsoring what best resonates with the audience and the client’s base market in Brazil. In three years of the project, the platform’s Instagram has surpassed 10K followers, with more than 360 posts made annually, and an average of more than 300K in engagement and 700K in impressions in 2024.