Communication planning for labels and artists

We work with agendas that might include social media actions, relations with streaming platforms, digital media campaigns, press office and radio and tv promotions.

We also provide customized services such as song synchronization on soup operas, series and TV shows; activities with DJs and nightclubs; partnership with companies specialized in branded playlists. Everything in common with costumer needs.


CASES

PIAS

ForMusic is the current representative from [PIAS] Recordings in Brazil. The traditional independent European label – founded in 1983 – works with names like Alt-J, Anna of the North, Jonathan Wilson, Lee Ranaldo, Rina Sawayama e Mercury Rev. Formusic is the responsible for all the digital strategy and offline campaign of the artists. It includes singles schedule on playlists and the organization of press agendas, bookings and showcases during the stay in Brazil.

We worked on the band’s press agenda before and during their time in Brazil for Rock in Rio 2019 and the concert in São Paulo at Itaipava de Som a Sol. It was Nickelback‘s second time in Brazil, this time in support of their 2017 album Feed the Machine. The band conducted interviews with important vehicles such as Estadão, G1, Destak, TMDQA, Rolling Stone, among others. Arriving in Brazil, they had a hectic schedule, with highlights being live on 89 FM, Kiss FM, Transamerica FM and Mix FM; and on TV, participating in The Noite and interviews with Multishow and GloboNews before the Rock in Rio concert.

The british Roo Panes had set foot on Brazilian soil only once in 2013 for a 60 guest pocket show, even before releasing his first album. In 2019, already with three albums released – the most recent being Quiet Man -, he returned to the country for shows in Curitiba, São Paulo and Rio de Janeiro. With the hit “Lullaby Love” on the soundtrack of Globo’s nine o’clock soap opera A Dona do Pedaço, he was able to attract a larger audience to his performances. We worked on the artist’s press agenda during his time in Brazil, with the highlights being participation in Band TV’s Melhor da Tarde and interviews for MTV, Deezer, UOL and Metro Jornal.

Shortly after the release of two projects, El Negreeto, a work entirely in Spanish that honors Latin sounds, and Akonda, afrobeats album – Akon went to São Paulo for a single show at the On Music Festival. The artist was still about to release a third album, titled The Konnect, which featured the classic sound of Akon. With so many releases, there was no shortage of issues for the press agenda we organized the day before the show, with vehicles such as GloboNews, MTV, Terra, Popline and Mix FM.

The sister duo Ibeyi performed one of Rock in Rio 2019’s most outstanding shows alongside Emicida, with whom they had already collaborated on the single “Hacía El Amor” and the latest hit “Libre”. ForMusic assisted throughout the artists’ travel around the country, which featured a press agenda with various vehicles and radios, a small concert with Emicida at an exclusive Deezer event, participation in Encontro com Fátima Bernardes of Rede Globo and interview with Multishow after performing at Rock in Rio.

We worked on promoting Nick Cave & the Bad Seeds’ latest album, Ghosteen. We spread at several key points in Sao Paulo a series of posters that displayed the album’s idyllic cover. The cover is a slightly altered version of the Breath of Life canvas, painted by contemporary artist Tom duBois, which depicts the Garden of Eden. Ghosteen followed up on the highly acclaimed 2016 Skeleton Tree, which led to a unique performance in São Paulo two years later.

A few days after the release of A Pill For Loneliness, São Paulo dawned surrounded by posters publicizing the work of Dallas Green. The city is the second in the world that listens most to City and Colour on Spotify and is set to a performance by the artist at Lollapalooza 2020, and the street poster campaign has served to further propel this success.

For the release of the band’s second studio album, Cry, a lposter campaign was held in the city of São Paulo, where the band performed three months earlier. The posters were printed with the album cover, following the minimalist aesthetic of Cigarettes After Sex.


ACCOMPLISHED PROJECTS

Arctic Monkeys
Arctic Monkeys
The XX
The XX
The Vamps
The Vamps
Nikka Costa
Nikka Costa